WEBSITES, ONLINE STORES & SOFTWARE BUILT FOR YOUR BUSINESS.
18+ years of professional digital experience. Pune-based, serving businesses across India and globally. Practical solutions, clear ownership and dependable support.
18+ years of professional experience · Pune, India · Working globally
YOU UNDERSTAND THE BUSINESS. WE FIGURE OUT THE DIGITAL.
Technology that simplifies business.
Tell us your business challenge. We build websites, ecommerce, AI tools and connected operations.
THE DIGITAL SERVICES YOUR BUSINESS NEEDS.
Business websites
A clear, fast website that explains what you do, builds trust and makes it easy for customers to call, WhatsApp or send an enquiry.
Explore service →Service / 02Online stores
Sell online with a store that's simple for customers to buy from and simple for you to manage — from a small catalogue to a growing brand.
Explore service →Service / 03Custom software
When spreadsheets and off-the-shelf tools stop fitting, we build software around your real process — CRMs, portals, dashboards and internal tools.
Explore service →Service / 04Web & mobile apps
From a first MVP to a customer or staff app — designed around the people who'll use it and built to grow in stages.
Explore service →Service / 05Business automation
Lead follow-ups, booking reminders, order updates, reports and data entry — reliable automation that saves your team time every week.
Explore service →Service / 06AI solutions
AI assistants, document reading, internal knowledge search and content workflows — used when they're the right tool, with costs and limits explained up front.
Explore service →EXPLORE APEX AT A GLANCE.
OUR PRODUCTS
05 SOLUTIONS
SELECTED WORK
View all projects ↗
AMN Healthcare Device Asset Management
Hyrra — AI-First Hiring Copilot
Submission Hub Portal
ArcStone Institutional Onboarding
Flightpath Aviation Consultants
Trikaya Leadership
Apex Microcommerce
BRC Pune
WHAT'S NOT WORKING?
WHAT CAN APEX ENGINEER FOR YOU?
LAUNCH, SELL & GROW
Customer-facing experiences that help people understand, trust and buy from your business.
Explore digital experiences →- Company Websites
- Landing Pages
- Ecommerce & Branded Stores
- SEO & Analytics
- Google Business Profile
- Product & UX Design
CONNECT, AUTOMATE & MODERNIZE
Practical systems that reduce manual work, recover aging software and connect everyday operations.
Explore business systems →- Business Apps & Internal Tools
- CRM, Lead & Operations Systems
- Workflow Automation
- Optional AI & Intelligent Systems
- Software Recovery & Technical Audits
- Email, WhatsApp, Forms & Database Integrations
AND WE CAN CONNECT THEM INTO ONE SYSTEM.
AI WHERE IT ACTUALLY MAKES SENSE.
AI IS NOT THE PRODUCT. THE BUSINESS PROBLEM IS.
IF YOUR BUSINESS DOES IT EVERY DAY, WE SHOULD ASK WHY IT'S STILL MANUAL.
- Lead follow-up
- Booking reminders
- Order notifications
- Payment tracking
- Customer questions
- Reports
- Data entry
- Content workflows
- Internal approvals
- WhatsApp communication
WE DON'T START WITH TECHNOLOGY.
- 01
UNDERSTAND
Understand the business and the actual problem.
- 02
DESIGN
Design the experience and system.
- 03
ENGINEER
Build the right digital product.
- 04
CONNECT
Connect data, tools and platforms.
- 05
AUTOMATE
Automate repetitive workflows.
- 06
IMPROVE
Measure, learn and improve.
TRY WHAT APEX IS BUILDING NEXT.
Apex Personal Office and Apex Autonoma are opening to a limited number of early users.
Selected testers get 12 months free.
Beta access is subject to approval and product availability.
WHAT DO YOU NEED TO KNOW?
How much does a website, app or store cost? +
Cost depends on scope, integrations and how much needs to be custom. Apex starts by understanding the business problem, then recommends a right-sized first phase.
Can you launch quickly with a smaller MVP first? +
Yes. Apex can define the smallest useful version, launch it, learn from real use and expand it in planned stages.
Can you redesign an existing outdated website? +
Yes. Apex can review the current site, keep what still works and redesign the experience, content and technology around current business goals.
Can you recover or take over an old application? +
Yes. Apex can audit the code, hosting, data and risks, then recommend recovery, modernization or a controlled rebuild.
Can you connect WhatsApp, email, forms or payments? +
Yes, where the required services provide suitable access. Apex can connect enquiries, notifications, payments and internal workflows after reviewing your setup.
Do you build ecommerce stores? +
Yes. Apex builds branded ecommerce experiences, from fast MicroCommerce launches to more custom stores and connected operations.
Can you add Google Business Profile, SEO and analytics? +
Yes. Apex can set up or improve local business presence, search foundations and practical measurement as part of a launch or improvement project.
Can AI automate repetitive business work? +
Often, yes. Apex first maps the task, data and decision points, then uses rules, integrations and AI where they are reliable and useful.
What is Apex Business OS? +
A connected operating view for clients, leads, follow-ups, projects, documents, meetings and AI-assisted next actions.
What is Apex Autonoma? +
An AI-powered campaign and content operations system for planning, production, approvals and consistent publishing workflows.
What is Apex MicroCommerce? +
A fast, mobile-first branded store for small businesses and founders, starting with catalogue and order flow and expanding as the business grows.
Can Apex work with an existing hosting or domain? +
Usually, yes. Apex will review access, ownership and technical constraints before recommending whether to retain, move or improve the current setup.
Can Apex improve security, SSL or hosting setup? +
Yes. Apex can assess the current setup and address practical hosting, SSL, dependency, backup and deployment risks within the agreed scope.
What information do you need before starting? +
Your business goal, audience, current process, known problems, existing tools, desired timing and any examples or constraints are enough for an initial conversation.
WHY APEX?
18+ YEARS OF UX & DIGITAL EXPERIENCE
BUSINESS BEFORE TECHNOLOGY
RIGHT TECHNOLOGY FOR THE JOB
DESIGNED AROUND REAL PEOPLE
BUILT AROUND YOUR BUSINESS
FROM ONE EXPERIENCE TO A CONNECTED SYSTEM
AMAR PAWAR
Founder — Apex Engineering
BUILT BY A DESIGNER WHO STARTED WITH A SIMPLE QUESTION: “WHY ARE BUSINESSES STILL DOING SO MUCH MANUALLY?”
18+ Years of UX & Digital Experience
I've spent most of my career designing digital experiences. But over time, I realised something: Businesses rarely need another screen. They need better systems behind those screens.
That's why I started Apex Engineering. We combine UX, engineering, AI and automation to solve the actual problem — not simply deliver another website.
— Amar Pawar, Founder, Apex Engineering
YOU BRING THE BUSINESS PROBLEM.WE ENGINEER THE SYSTEM.
You don't need to understand APIs, AI agents, databases, automation workflows or ecommerce platforms. That's our job. Tell us how your business works. Tell us what's frustrating. Tell us what's taking too much time. Tell us what you want to improve. We'll figure out the technology.
PROOF IN THE
PRACTICE.
Continuous learning across experience design, technology and AI.
AI, Empathy & Ethics
University of California, Santa Cruz · Feb 2026
Business Implications of AI: A Nano-course
2BDigital · Feb 2026
Introduction to Generative AI
Google Cloud · Feb 2026
The Economics of AI
University of Virginia · Feb 2026
EXPERIMENT.
ENGINEER. REPEAT.
Independent concepts and prototypes — ideas explored before they become products.
AIToolsHub
AI
FIFA World Cup 2026 Dashboard
DATA
GTA VI Fan Hub
WEB
WHAT'S YOUR BUSINESS TRYING TO SOLVE?
Prefer to review everything first? Explore all 15 projects.